国家开放大学23春商务英语2形考任务【标准答案】

周老师

Unit 1 Self-test（10分）
试卷总分:100 得分:100
一、挑选填空：阅览下面的对话或语句，从A、B、C三个选项中选出一个能填入空白处的最好选项。
1.—I think we can use two or more kinds of media together in an advertising campaign.
—
A.It’s true. Two is always better than one.
B.That’s quite right. We can attract more people.
C.It’s great idea. We need to put in more money then.
2.—Morning, Daniel. Today I’d like to discuss the promotional events of our products with you.
—
A.Hi, I agree with what you have just said.
B.Good morning, Kevin. Nice to meet you, too.
C.Ok. I think we should draw up a thorough plan, first.
3.—Uh, I think online shopping is very time-consuming.
—
A.Why do you want to wait and shop in a long line
B.I somewhat agree with you, but not completely.
C.Thank you for your time to be with me for the weekend.
4.In China, Taobao is one of e-commerce sites.
A.most popular
B.the most popular
C.more popular
5.I know personal selling is also a very effective tool for building ______buyers’ confidence.
A.to
B.up
C.with
6.二、翻译：从以下A、B、C三个选项中选出与英文最合适的中文翻译。
Actually, I have been thinking about online shopping for a long time. 1
A. 现实上，好久曾经我就现已思考过网上购物了。
B. 现实上，我一向思考网上购物已有很长期了。
C. 现实上，我正在思考长期网上购物。
2. Increasingly, online marketing is no longer just an option. It is a necessity. 2
A. 网络营销愈来愈不再仅仅一个挑选。它是一种必定。
B. 网络营销不久是一个挑选。它是必定的挑选。
C. 网络营销不只是日益的挑选。它是必定的需求。
3. Online shops give us the opportunity to shop 24/7. 3
A. 网上购物为咱们供给了去24-7商铺购物的时机。
B. 网上商铺为咱们供给了7天24小时的购物时机。
C. 网上商铺为咱们供给了一周7天、一天24小时地全天候购物时机。
4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. 4
A. 花费者涌向网店购物的行动现已体现出了网络营销的不断增加。
B. 花费者的网购热潮阐明越来越多的花费者承受网络营销。
C. 花费者抢购网店显现出他们十分承受日益增加的网络营销。
5.Online marketing saves time and can be delivered anytime, anywhere. 5
A. 线上销售抢回了时刻，能够在任何时刻快递就任何地址。
B. 在线营销节约时刻，能够随时随地发送快递。
C. 在线营销节省时刻，能够随时随地传输信息。
(1).cloze Subject
A.A
B.B
C.C
(2).cloze Subject
A.A
B.B
C.C
(3).cloze Subject
A.A
B.B
C.C
(4).cloze Subject
A.A
B.B
C.C
(5).cloze Subject
A.A
B.B
C.C

Unit 2 Self-test（10分）
试卷总分:100 得分:100
一、挑选填空：阅览下面的对话或语句，从A、B、C三个选项中选出一个能填入空白处的最好选项。
1.—We are now looking for agents to cover southern China.
—Excellent.
A.I’m very familiar with the market there.
B.We are full of confidence in the Chinese market, too.
C.Our target markets are large corporations and government agencies.
2.—Ok, what are your initial thoughts on our computers in China Is there a market
—
A.There is a computer shop around the corner to the right.
B.Our current agent agreements are broken up into regions.
C.I am very optimistic about the market opportunities in China.
3.—But why is it so much higher in this market
—
A.I don’t think I can follow the course.
B.Sometimes things don’t go as expected.
C.There are many rich people in this area.
4.When data , it has to be analyzed to decide what it all means.
A.had been collected
B.has collected
C.has been collected
5.This is one of the main ways a business learns what customers want.
A.which
B.of
C.that
6.二、阅览了解：阅览下面的短文，依据文章内容进行判别，正确选“T”错误选“F”。
Principles of Marketing
Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind.
First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.
Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.
Decide if each of the following statement is TRUE (T) or FALSE (F).
1.In order to succeed in business, three principles of marketing should be kept in mind. 1
2. If customers are satisfied, they will be likely to encourage more people to buy the products or services. 2
3. The profitable sales volume is the volume of sales that will bring a business profit. 3
4. The maximum sales volume refers to the biggest sum of retail sales. 4
5. Profitable sales volume is as important as the maximum sales volume. 5
(1).cloze Subject
A.T
B.F
(2).cloze Subject
A.T
B.F
(3).cloze Subject
A.T
B.F
(4).cloze Subject
A.T
B.F
(5).cloze Subject
A.T
B.F

Unit 3 Self-test（10分）
试卷总分:100 得分:100
一、挑选填空：阅览下面的对话或语句，从A、B、C三个选项中选出一个能填入空白处的最好选项。
1.—
— We would like to get in with the fall publication, if possible.
A.How much do you plan to spend on advertisement
B.Which edition would you like your advertisement to appear in
C.What do you want to say about your products in the advertisement
2.—
— Once a week.
A.How soon will your department finish the meeting
B.How often does your department hold a meeting
C.How long will the department meeting last？
3.—
— I’m planning to go to Canada for further study.
A.Why are you going to resign your current job
B.When do you intend to resign your current job
C.What is your intention after resigning your current job
4.Remember we want to create a forward-looking image ______ increase the awareness of our brand.
A.as well as
B.but
C.so
5.The Digital Image Processing of this copier is a prime reason you can ______ on it.
A.account
B.count
C.discount
6.二、翻译：从以下A、B、C三个选项中选出与英文最合适的中文翻译。
Our advertising agency will just have to come up with a theme for the advertisement by tomorrow. 1
A. 明日之前咱们广告公司将会讨取广告的主题。
B. 明日之前咱们广告公司将会收到广告的主题。
C. 明日之前咱们广告公司将会拿出广告的主题。
2. Product advertising aims at increasing sales by making a product known to a wider audience. 2
A. 商品广告旨在经过广泛宣扬其商品来进步销售。
B. 商品广告进步了销售，然后让广阔花费者知道了商品。
C. 商品广告在增加销售的一起也把商品引荐给了花费者。
3. A good advertising program tells potential customers the benefits derived from the use of products. 3
A. 一个好的广告计划通知潜在的客户从商品运用中能有哪些获益。
B. 一个好的广告计划通知潜在的客户怎么运用商品。
C. 一个好的广告计划将自己运用商品的获益通知了潜在的客户。
4. You can use either your own designers or a team of designers in our agency. 4
A. 您能够一起选用您自己的设计师和咱们公司的设计团队。
B. 您能够选用您自己的设计师，或许选用咱们公司的设计团队。
C. 您不该选用您自己的设计师，而应选用咱们公司的设计团队。
5. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. 5
A. 言论广告展现公司重要形象，实行公同事务。
B. 言论广告着重公司地址的重要性，展现巨大形象。
C. 言论广告经过着重公司在公共效劳中的重要性来展现公司形象。
(1).__1__
A.A
B.B
C.C
(2).__2__
A.A
B.B
C.C
(3).__3__
A.A
B.B
C.C
(4).__4__
A.A
B.B
C.C
(5).__5__
A.A
B.B
C.C

Unit 4 Self-test（10分）
试卷总分:100 得分:100
一、挑选填空：阅览下面的对话或语句，从A、B、C三个选项中选出一个能填入空白处的最好选项。
1.— Generally speaking, value added tax is mainly charged on the taxable services.
— Well,
A.how do you know it？
B.why do you say so
C.what do you mean by that
2.—
— In most cases, it is the total income received.
A.What does taxable income refer to
B.Why do you want to know taxable income
C.When do you start to learn taxable income
3.—Is there any time requirement for registration
— within 30 days after we receive our business license.
A.Sure. We will register within
B.Of course. We might register
C.Certainly.We should register
4.Tax,______canbeusedinpublicservices,isveryimportanttoourcountry.
A.which
B.that
C.what
5.Mobile banking functions nearly _______ telephone banking.
A.the same as
B.as same as
C.as the same
6.二、阅览了解：阅览下面的短文，依据文章内容进行判别，正确选“T”错误选“F”。
Personal Income Tax Rate (monthly)(Valid from Sept. 1, 2011)bracketgradingtax rate (%) (TR)simple coefficient (SC)1less than 1,5003021,500-4,5001010534,500-9,0002055549,000-35,000251005535,000-55,000302755655,000-80,0003555057Over 80,0004513505Note: Tax=(income -3500)*TR-SC

The above chart shows individual income tax in China. The tax free threshold is 3,500 RMB per month. The tax rates are divided into 7 brackets. The lowest rate is 3% for income between 3,501 and 5,000, while the highest rate is 45% for income over 80,000. Therefore, the higher our income is, the more tax we should pay.
Tax, which can be used in public services such as education, road construction, public health and so on, is very important to our country. As we all know, tax makes up a great part of our country’s revenue, and the development of our country depends on it.
From what has been discussed above, we can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyone. Those who try to evade taxation are sure to be punished. In short, paying tax is our responsibility to society.
Decide if each of the following statements is TRUE (T) or FALSE (F).
1. The purpose of the passage is to help people know the tips how to pay less tax. (1)
2. According to the chart, if a person’s monthly is 3600 yuan, he/she doesn’t need to pay tax. (2)
3. How much income tax a person pays each month depends on how much his/her income is. (3)
4. The underlined word “evade” in the last paragraph means increase. (4)
5. Personal income taxes are included in a government’s revenue. (5)
(1).cloze Subject
A.T
B.F
(2).cloze Subject
A.T
B.F
(3).cloze Subject
A.T
B.F
(4).cloze Subject
A.T
B.F
(5).cloze Subject
A.T
B.F

Unit 5 Self-test（10分）
试卷总分:100 得分:100
一、挑选填空：阅览下面的对话或语句，从A、B、C三个选项中选出一个能填入空白处的最好选项。
1.—How about your friend, Li Yan Does she work in the same department with you
—
A.She is fine, thank you, and you
B.She is fine, thank you, and she’ll be happy to see you again.
C.She is an assistant auditor and works in the Auditing Department.
2.—Your bank is huge! It must have many departments.
—
A.It’s true. Our bank consists of many departments.
B.Thank you, our bank is a small one.
C.You are kidding! Our bank is a small one.
3.—
— It’s not bad. I have worked in this bank for two years and I love my current job.
A.Could you do me a favor
B.How is everything going
C.What’s going on
4.The Operations Department is the one which takes care the day-to-day business of the bank.
A.the most of
B.most of
C.most
5.Many of the larger banks may financial instruments.
A.deal with
B.deal out
C.deal in
6.二、阅览了解：阅览下面的短文，依据文章内容从A、B、C三个选项中选出一个最好选项。
The roles and functions of banks have changed 1 . Today the services that a bank offers depend on the type of bank and the country. Many of the larger banks may deal in financial instruments such as share certificates, certificates of deposit, and bills of exchange. A financial instrument is a 2 document. It shows 3 money has been lent or borrowed, invested or passed from one account to another.
Some banks also offer banking and insurance to their customers. However, one of the basic functions of a bank is to provide services related to the storing and management of money. These 4 include accepting deposits, making loans, paying or charging interest, transferring and investing money, ATM networks and so on. 5 , online banking allows us to have more choices and services, including opening accounts, transferring money between accounts, paying bills and even getting loans.
(1).__1__
A.over the years
B.in the past years
C.during the new year
(2).__2__
A.legendary
B.legible
C.legal
(3).__3__
A.which
B.what
C.that
(4).__4__
A.banks
B.services
C.money
(5).__5__
A.In the past
B.Nowadays
C.In the future

Unit 6 Self-test（10分）
试卷总分:100 得分:100
一、挑选填空：阅览下面的对话或语句，从A、B、C三个选项中选出一个能填入空白处的最好选项。
1.—Now shall we move on to the next question
—
A.Thank you for questions on the commodity inspection.
B.Importers must have the right to re-inspect goods upon arrival.
C.Sure. Let’s talk about thetime of shipment and payment.
2.—Can we discuss the question of commodity inspection
—
A.OK. As an integral part of the contract, the inspection of goods is particularly important.
B.We would prefer to re-inspect goods at the unloading port.
C.But there might be some dispute over the results of inspection.
3.—I’d like to know what insurance you will cover for your clients.
—
A.Insurance is necessary for our clients.
B.I suggest a Free of Particular Average Policy.
C.Sure, but there is an extra premium for the buyer’s account.
4.The sandbags stopped her property from .
A.to be flooding
B.being flooded
C.being flooding
5.Who the inspection certificate
A.publishes
B.issues
C.suggests
6.二、阅览了解：阅览下面的短文，依据文章内容从A、B、C三个选项中选出一个最好选项。
Far East is a specialist logistics service provider. We operate in sectors of commerce and industry where flexible solutions 1 . We’re flexible, adaptable and innovative. Everything we do is about your business. We will tailor our services to your exact needs, or provide a unique solution.
An example of a recent action was the delivery of sandbags to Rowlands Castle this week. Our customer urgently required the delivery 2 the local flooding.
Also, the customer worked nights, so we had to make the delivery 3 with her work schedule. 4 it more manageable, we divided the sandbags onto two pallets.
On arrival, our staff parked in 1 foot deep water and assisted the customer with placing the sandbags 5 they stopped her property from being flooded. Needless to say, our customer was very happy with the quality of service.
(1).__1__
A.aren’t required
B.are required
C.is required
(2).__2__
A.because
B.as
C.due to
(3).__3__
A.fitting
B.to fit
C.fit
(4).__4__
A.Making
B.To make
C.Made
(5).__5__
A.so that
B.in order that
C.only if

Unit 7 Self-test（10分）
试卷总分:100 得分:100
一、挑选填空：阅览下面的对话或语句，从A、B、C三个选项中选出一个能填入空白处的最好选项。
1.—I’m afraid the goods we received yesterday are short of weight.
— __________________________
A.I’m afraid we really couldn’t accept that.
B.I suggest maybe should check it again.
C.I’m sorry to say the shipment didn’t turn out to be satisfactory.
2.—Is it possible to find alternative payment terms for this order
—__________________________
A.I’m afraid not. We insist on a letter of credit.
B.No, I think the price is reasonable.
C.I can’t be of any help in this respect.
3.—Could I suggest we meet to review the issue and propose a mutually satisfactory solution
—__________________________
A.You are welcome. You can visit us any time you like.
B.That’s alright. I’ll wait for your reply as soon as possible.
C.Sure, we will try our best jointly to deal with the issue.
4.We won’t entertain your claim _______ the inspection certification from the Commodity Inspection Bureau.
A.unless you will have
B.unless you don’t have
C.unless you have
5.You should be confident with our products, _______enjoys a high prestige among the consumers.
A.what
B.that
C.which
6.二、翻译：从以下A、B、C三个选项中选出与英文最合适的中文翻译。
For the seller, the best terms would be full payment in cash at the time of sale. 1
A. 为了卖方利益，最佳的条款是在销售时以现金全额付款。
B. 关于卖方来说，最佳的付款方法是销售时全额现金付出。
C. 因为卖方原因，最佳的协议是在销售时以现金全额付款。
2. There is a difference of 5 million dollars between this year’s sales and last year’s. 2
A. 这儿有本年和上一年5百万美元的销售额差价。
B. 本年和上一年的销售额相差5百万美元。
C. 本年和上一年的销售额有5百万美元的不一样。
3. So let’s meet each other half-way and compromise on a 10% reduction in price on the consignment. 3
A. 那么咱们半路上见，退让运货价下降10%吧。
B. 那么咱们各让一半，你我退让将运货价降至10%吧。
C. 那么咱们两边都做些退让，运货价削减10%吧。
4. The manager hastened to point out that his products were far superior to others. 4
A. 司理匆促指出，他的商品比其他的要好得多。
B. 司理匆促指着他的那些商品，称他们比其他的要好得多。
C. 司理匆促指出，那个商品比其他的要好得多。
5. 15 tons of goods can’t simply disappear into thin air. 5
A. 15吨的货品不可以能随便不见。
B. 15吨的货品不可以以简略地不见。
C. 15吨的货品不会不见在淡薄的空气中。
(1).__1__
A.A
B.B
C.C
(2).__2__
A.A
B.B
C.C
(3).__3__
A.A
B.B
C.C
(4).__4__
A.A
B.B
C.C
(5).__5__
A.A
B.B
C.C

Unit 8 Self-test（10分）
试卷总分:100 得分:100
一、挑选填空：阅览下面的对话或语句，从A、B、C三个选项中选出一个能填入空白处的最好选项。
1.—How can people avoid food contamination nowadays
—
A.People should have balanced food to get different nutrients they need.
B.I agree with you on this point, and we should pay more to attention to food safety.
C.The government should set strict rules to standardize the production of food.
2.—Why does food contamination seem to occur so frequently these days
—
A.Because people do not realize the harmfulness of it.
B.Because contaminated food products are easy to produce and sell.
C.Because those food manufacturers only focus on making money.
3.—What should a healthy diet contain
—
A.We shouldn’t eat too much fast food because it’s rich in fat.
B.A healthy diet should contain all the essential nutrients.
C.A lot of food safety issues have been exposed in the food industry.
4.A healthy diet should contain all the necessary______.
A.nutrition
B.nutritious
C.nutrients
5.It assures that you are dealing with a ______ business partner.
A.trustworthy
B.confidential
C.ethics
6.二、阅览了解：阅览下面的短文，依据文章内容从A、B、C三个选项中选出一个最好选项。
Business Ethics
Nowadays, more and more attention is being paid to “Business Ethics”. But what does it mean What is the importance of ethics in business
Business ethics is not about personality, though a good personality is valuable. Ethics is the primary element and prerequisite for a successful business. No matter what you do, you should think of business as a matter of integrity. Nowadays, the slip in ethics and the absence of social responsibility, especially integrity, have led to a crisis in business, seriously influencing social development.
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways. Most people know the importance of business ethics, but still some people don’t honor them. We often hear media reports on problems in business, such as adding harmful materials to products. These behaviors cause much damage to consumers, who spend money but do not get quality goods, especially when these commodities do great harm to their health. It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses, and their health suffered serious damage as a result. People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished.
What’s the primary component for a prosperous business 1
A. Good management.
B. Reliable credit status.
C. Business ethics.
2. What is the influence of losing integrity 2
A. Hinder social development.
B. Worsen the company’s reputation.
C. Reduce people’s trust between each other.
3. What is people’s attitude towards business ethics 3
A. All the people pay attention to business ethics.
B. Lots of people know its importance but some still don’t honor it.
C. Most people attach importance to it and follow it.
4. Which one among the following items is not mentioned in this passage 4
A. Nowadays, the absence of ethics, especially integrity has led to a crisis in business world.
B. Manufacture’s immoral behaviors do little harm to consumers.
C. Media is very important for people to know more about commodities.
5. What is the author’s attitude toward immoral behaviors in business 5
A. Critical.
B. Affirmative.
C. Indifferent.
(1).__1__
A.A
B.B
C.C
(2).__2__
A.A
B.B
C.C
(3).__3__
A.A
B.B
C.C
(4).__4__
A.A
B.B
C.C
(5).__5__
A.A
B.B
C.C